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Brand Development Briefing
A good brand development starts with a good brief.
Help us get it right by providing as much information and detail as you can.
Your Details
Name
Email
Background Information
Explain the current state of the brand and any previous brand development efforts
Provide a brief overview of the company’s history, mission, and values.
Target Audience
Explain how the brand should appeal to these audiences.
Describe the target audience(s) for the brand. Provide insights into their demographics, psychographics, and behaviours.
Competitive Landscape
Explain how the brand can differentiate itself from the competition.
Identify key competitors in the industry and describe their brand positioning. Analyse the strengths and weaknesses of the competition.
Brand Identity
Explain the desired brand identity.
Describe the desired brand personality and tone of voice. Provide any existing brand assets, such as logos or colour schemes, that should be incorporated into the new brand identity.
Brand Strategy
Explain the desired brand positioning.
Provide a clear statement of the brand’s unique value proposition. Describe the brand’s key messages and how they should be communicated.
Implementation
Explain any budget or timing constraints for the brand development and implementation.
Identify any specific channels or touchpoints where the brand will be implemented (e.g. website, social media, packaging, advertising). Provide any design or creative guidelines for these touchpoints.
Evaluation
Explain how the brand will be adapted over time based on performance data.
Describe how the success of the brand development will be measured. Identify any key performance indicators (KPIs) that will be tracked.
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