THE PROJECT.

Our role was to position 10 Pacific as Burleigh’s premier commercial address built around maximum exposure, strong connectivity, and flexible space.

We developed a brand that leans into its Pacific Motorway frontage, highlighting the balance of high visibility and practical, turnkey functionality for businesses wanting a space that simply works.

The approach.

Built around visibility and connection, the brand takes a clear, confident direction. A contemporary sans serif anchors the identity, supported by a coastal palette that balances strength with a sense of place.

The 10 Pacific wordmark is defined by inktraps and deliberate cut-aways within the letterforms, creating a distinctive and recognisable mark. These details introduce a sense of precision and edge, giving the identity an industrial character while maintaining a refined, modern flow.

The things we did.

If you have a project in mind or just want to find out more about this one then let’s talk.