Imagine a boutique community, with the relaxed atmosphere and luxurious amenities of a seaside resort, where like-minded neighbours and a stunning location make ‘seizing the day’ irresistible.
Egret Point is a coastal lifestyle designed for over 50s, offering the freehold title of a desirable bayside investment – with more options, more amenities and more lifestyle, but far less to worry about.
Victoria Point, QLD
A simple positioning.
To match the easy going, seaside location we needed a brand message that encapsulated this feeling in a way that attracted like minded over 50s. By simply heroing the small things in life, that you take for granted, it prompts the conversations around making the most out of everyday.
Held together by a muted colour palette, rich textures and lifestyle photography, the brand incorporates the natural surrounds to perfectly blend nature’s wonder and modern living.
Building a strong platform.
Additional executions include a brand style guide, website, advertising, hoarding and signage, as well as the residential brochure, floor plans and sales collateral.