Minutes from Queensland’s most northern surf beaches, Laguna Agnes Water is a masterplanned community featuring sprawling lakes, remnant vegetation and 149 large homesites. At Laguna you can enjoy everything this special part of the world has to offer.
Laguna, Agnes Water
Agnes Water, QLD
Agnes Water is the quintessential coastal paradise nestled amongst natural bushland and kilometres of pristine beaches. We took an approach that reminds buyers of the beauty and the relaxed atmosphere of the of the town and that they now had an opportunity to call it home.
By defining a colour palette that connects with the prevalent hues of the coastline the brands foundation was formed. To build on this, we produced an elegant yet nonchalant logo, strong yet personable typesetting and a motif that speaks directly to the lakes that form the centre-piece of the community.
Faithfully capturing the stunning scenery, relaxed eateries and local lifestyle was key to the outcome of the marketing material. We visited Agnes Water, got to know it and both photographed and videoed all aspects in multiple lighting situations.