Giving balance
to coming home.
THE PROJECT.
The Crossing is one of Redland Bay’s most unique and forward-thinking masterplanned communities, designed for modern bayside life, where connectivity and community are paramount.
The Crossing
Fiteni Homes
Land Communities
Redland Bay, QLD
The Approach.
Setting itself apart from other developments in Redland Bay, The Crossing offers larger than average blocks and expansive parklands that ‘cross’ the development site from one side to the other.
Being a premium offering at a higher price point it was important for the brand to portray this message but also emphasis the unique nature of the parklands. Deep, native green tones punctuated by gold accents were selected to represent the project and a graphic element that physically ‘crosses’ layouts reenforced the messaging.
The things we did.
- Concepts & Ideation
- Brand Development
- Marketing Collateral
- Photography & Video
If you have a project in mind or just want to find out more about this one then let’s talk.